Will banks Why not spend some of your marketing budget on cleansing your will bank? I cannot count the number of times I have heard that there is no value in a will bank, yet others find a way to create real value in direct marketing. First, you need to ensure the data held within the banks is bang up-to-date and kept up-to-date. It’s a vast exercise for many firms, and they have neither the time nor resources to do this.
So Why Not outsource it and be amazed at the revenue created from the Will Bank and from other work as you have stirred up interest in your Firm.