Cookie Policy
At Alder Wills, accessible via https://alderwills.co.uk/, we use cookies to enhance your experience, analyse site performance, and offer content tailored to your interests. This Cookie Policy explains our use of cookies, the types we deploy, and how you can manage your preferences.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They support essential website functions, improve usability, and help us understand how visitors interact with our content. Cookies can be session-based (deleted after you close your browser) or persistent (remaining until manually removed).
Types of Cookies We Use
Alder Wills uses the following types of cookies:
- Strictly Necessary Cookies: Essential for core website functions, enabling secure navigation and access. Disabling these may impact site functionality.
- Performance Cookies: Collect anonymous information on how visitors use our site, helping us to improve its performance and user experience.
- Functional Cookies: Remember your preferences and settings, providing a more personalised experience.
- Marketing Cookies: Set by third-party advertising partners, these cookies help deliver relevant ads and track the success of our marketing efforts.
Managing Your Cookie Preferences
You can manage your preferences via our cookie consent banner when visiting the website. Additionally, most browsers allow you to block or delete cookies through their settings, though this may impact some site features.
If you have questions about this Cookie Policy, please contact us via our website.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
